There the immense growth of social media, NFTs and metaverse concepts. Brands continue to seek more transparent, data-driven, and performance- oriented solutions in meta-marketing and are looking for better methods to monetize. However, both, brands, and Customers face numerous challenges (e.g. fraudulent social media activity, lack of data-driven solutions, payment issues, etc.), and the audiences endure limited inclusion towards relations with products & services. The lack of a universal solution that would fit the needs of the end-to-end of brands, and their audiences, is hindering sustainable growth of marketing in the modern era. We propose a meta marketing- centric ecosystem in the metaverse that will not only allow better monetization mechanisms, but will also address the brand and audience challenges, enabling all the parties to thrive in web 3.0.
